More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
Posts by Jenny Coppola
Jenny is the Senior Director of Content Marketing at Bitly. With over 10 years of marketing experience, she is passionate about helping brands and businesses develop content and brand marketing campaigns that build connections.
Digital Marketing
Your Starter Kit for Building an Online Presence as a Small Business
Want customers to find your small business? Build an incredible online presence. We’ll show you how.
URL Shortening
Short Links: The Secret Ingredient for Seamless Dining Experiences
For restaurants, every short link is a chance to delight customers and connect with patrons.
Mobile
The Ultimate Guide to Crafting a Standout Mobile Marketing Strategy
The smartest brands plan to reach their audience via smartphones—and lean into mobile marketing.
Retail
Valentine’s Day Marketing for Ecommerce: Capture Hearts (and Sales)
Check out these Valentine's Day marketing strategies that will help your ecommerce brand boost sales and build connections.
QR Codes
How Wight Tea Uses Bitly QR Codes to Craft the Perfect Experience From Every Package
Explore how Wight Tea uses Bitly QR Codes to enhance the tea-drinking experience and connect directly with consumers.
Customer Experience
What Are Digital Experiences? Examples and Best Practices for Businesses
A customer-first digital experience starts with the right tools—and knowing how to use them well! Learn more.
Customer Experience
Customer Engagement in 2024: Trends, Tips, and Best Practices
Explore engagement trends in 2024 and best practices to put them into action this year and beyond!
Bitly News
What Happened to Google’s URL Shortener and What It Means For You
Google is shutting down its URL Shortener service by August 25, 2025—here’s what you need to know.
Mobile
How to Use SMS Marketing to Grow Your Restaurant Business
Learn why SMS marketing is an effective tool for restaurants plus tips for driving more revenue with every message.
